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Vietnam tra – the story of taking 99.9% market share
According to Vietnam Association of Seafood Export Processing, during the last 10 years, tra production of Vietnam has increased 50 times, export value increased 65 times and at the present time it takes 99.9% global market share.
VASEP asserted the world has not had any product other than Vietnam tra just in a very short time to be accepted and favoured by such many markets and showing a rapid growth.

Just in 2008, export quantity reached over 825 ton costing over USD 1.44 billion, which accounts about 2% GDP. In the first 6 months of 2009, export quantity is 264.000 ton costing USD 600 million.

In a near future, tra export would be able to “surpass” rice though it is now one of main export products with highest turnover.

According to many scientists, Tien and Hau river coastal areas are able to double or even triple their farming area if they can manage and treat wastewater from farms well.

Following project of Ministry of Agriculture and Rural Development, tra farming area would reach to 13.000 ha (which is twice higher than that of now) approximately giving 2 million ton production and export turnover would be over USD 2 billion by 2020.

However, up to now, management of farming and processing of tra industry is nearly left uncare. Processing plants are built gradually as farming area is opened.

However VASEP has already had many proposal of gathering processing enterprises, until now the bond between enterprises is still loose, every enterprise for themselves, leading to dumping causing damage and loss of prestige of Vietnam tra and basa brandname.

Besides, incoherent bond in production value line and inappropriately distributed profit also cause insecurity.

In order to have sustainability in production and consumption, solution of Ministry of Agriculture and Rural Development is closely clinging to oversea consumption markets, attaching special importance to domestic market, and creating bond between processing firms and farmers, bulding mutual support in producing and processing through contract sharing profit and loss, together surviving and developing; applying advanced technology, protecting farm environment; improving quality of breeding stocks and products, reducing input cost.
(Source: CafeF)
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