Talking to DatViet, deputy minister of ministry of  Agriculture and rural development Luong Le Phuong said that two enterprises developed the distribution system in America in 2009. The Binh An company exported about 30 containers of pangasius through channel of this test distribution, there are the good result at the first step. If successful, the Vietnam pangasius will enhance gradually its position and exporting will be without medium as before.

According to you, which point should enterprises focus when openning the distribution channel in this market ?
There are three issues should focus in process of building and developing the distribution system here : First, the first partner of system is American. Second, should notice especially to media in creating and developing brands. Third, they should have their sown lawyer and create a close relationship with local authorities

Beside the encouraged results, in 2009, Vietnam seafood industry also spent many “troubles” . How do you evaluate about the weakness of Vietnam seafood ?
- The big limit of enterprises exporting seafood of Vietnam is very weak link, especially in America, some enterprises won orders for each other. Besides, a few enterprises is dishonest in quality, it caused many big harms for reputation of Vietnam seafood. Many shipments are in congestion ; Russia, Egypt, Germany, Italy, Spanin closed their market in mass, export disruptions in many past years is also because of this cause

How did you resolve this problem, sir?
Ministry of Agriculture and rural development had the list consisting of violated enterprises for quality and banned to export for one enterprise. This year, ministry will intensify to check, if violating, they will handle strictly, even will not issue the export paper for each shipment or all shipments of these enterprises

Ministry will also consider to apply the experience of executive board for exporting pangasius in Russia. In the last year, this board achieved three big results in making pangasius turn back Russia : there are no competition in price happenning, unify in output, quanlity of exporting, the supply can’t be over demand; cooperating tightly between association of export and import; reducing transportation’s cost, ensuring quickness in payment. This year will consider to apply in Middle East and South America. EU can build clubs of each products. This is one of ways to build seafood export industry sustainably.

Source: DatViet

Translated by Vietfish Community